The work
Here's what a gym site looks like when we design it.
A website design for a gym brand, built to convert visitors into members.
The brief centred on a simple truth: a gym website has a very short window to convince someone who is already half-decided. The design leans into energy — bold typography, high contrast, and motion that builds momentum as the page scrolls.
Structurally, everything serves the join decision. Class schedules are easy to scan, membership tiers are laid out with clear pricing and no hidden asterisks, and trainer profiles build the human trust that makes people commit. Join calls-to-action repeat at each natural decision point rather than sitting in one place at the bottom.
The whole thing is mobile-first and tuned for speed, because the person most likely to sign up is standing outside on their phone, deciding. The result is a design that radiates motivation and makes joining the path of least resistance.
6 screens — scroll the whole build
