The studio
Strategy, identity, design and build, in one room. Small on purpose, so the person you speak to is the person doing the work.
Based in Auckland, New Zealand. Working with clients wherever they are.
Point of view
Loading fast and listing your services is not an achievement, it is the floor. The only question that matters is whether someone believes you before they have read a single word.
That belief is made of craft. How it moves, how it is spaced, what it does not say.
It cannot be bought as a template and it cannot be faked with a stock photo.
Who we’re for
The business whose first impression is the website
Developments and agencies selling on how a place feels before anyone walks it.
Groups, venues and rooms where the booking decision is made on a phone in ten seconds.
Dealerships and marques with stock that deserves better than a listings grid.
Practices and interiors whose work is the portfolio, badly served by most portfolio sites.
Wellness, movement and treatment brands competing on trust and atmosphere.
Boutique operators who lose to the aggregators on price and should win on feeling.
They are not shopping on price. They are shopping on whether they believe you can make them look like the best option in their market. Most of them have already been burned by a template.
What we moved away from
And toward
Approach
Four stages
Before anything is drawn we agree what you are, who you are for, and what someone should feel in the first three seconds.
Palette, type, motion and imagery set as one system, signed off before a single page is built.
Written by hand, not assembled from a theme. Fast on a phone, sharp on a display, editable by you afterwards.
Search, analytics, structured data and a real handover. Then we watch what people actually do and adjust.
Selected work
Web design
A photographer’s catalogue you fly through rather than page through. Hundreds of frames suspended in depth, moving as you scroll. Visit live
Forty nine hotel condominiums in Wynwood. A sales site whose whole job is selling a building that is not finished yet. Visit live
Injectables, laser and skin treatments with every price, every duration and every risk published before anyone books. Visit live
Interior architecture for offices, hotels and public spaces, in Swedish and English. Visit live
A specialist dermatology clinic, built around fifteen years of practice and the technology behind it. Visit live
A full rebuild for one of Auckland’s top three used car dealerships. New brand direction, a stock system carrying over 100 cars, and a finance enquiry flow. Visit live
Also from the studio
Walkthrough films
A listing’s own photographs turned into a walkthrough film. No shoot, no crew, no scheduling around tenants. Same day. How walkthrough films work
How we talk
Look premium. Sell better. Nothing generic.
Every statement ends. No hedging, no ellipses, no asking permission. It is a small rule that does an enormous amount of work, because certainty is most of what a considered price buys.
The name
A sail does not generate anything. It catches what is already moving and turns it into direction. That is the job. You already have the product, the room, the story. We turn it into travel.
What clients sayPlaceholder
In their words, not ours
The old site was the reason people asked our price before they asked anything else. This one gets asked about the work.
Client name
Company · Auckland
He sent a full mockup before I had paid anything. I have not had that from an agency before.
Client name
Company · Auckland
It went live on the Thursday. We took a booking on the Friday from someone who said the photographs sold it.
Client name
Company · Auckland
Contact
We reply within one working day. If it is not a fit we will say so and point you somewhere better.
Phone
+64 21 224 8819Studio
Auckland, New Zealand
We will get back to you within 24 hours.